But – are those accounts set up to deliver to me – and how much is it going to cost? IF they can’t – how do I find an alternative? I order from the USA and the UK and have things delivered to Dubai. I live in Dubai, but regularly work in Bahrain, Melbourne and Athens Greece. Imagine trying to do a price comparison on Instagram, or trying to find a merchant ‘near me’.Ĭross-Border ecommerce on Instagram could be total nightmare. Instagram Checkout will be great for shopping by serendipity, or if you are brand loyal, or if you are influenced by Influencers… but not if you use search or you rely on reviews – as millions of shoppers do. When the product I bought on Instagram doesn’t arrive on time or I have a problem – who do I complain to? Do I have to use Instagram’s primitive private messaging? There are still many consumers that don’t understand that some products on Amazon are sold by 3rd parties. It will be a while before customers start buying directly from wesellbags35643 on Instagram. Initially Instagram Checkout will be offered by brands like Zara, Adidas, Huda Beauty and Micheal Kors. Allowing them to checkout without an intermediate ‘store’ and ‘checkout’ should increase conversion for products – if the brand is known and trusted. Is Instagram Checkout is a Gamechanger for Ecommerce Consumers?Īnything that reduces friction for the consumer is a good thing. The reality is that if you are a merchant outside North America, this might be just another feature that you would love to have, but might have to wait a while for. Some in the Ecommerce world have been quick to say things like “ This is a gamechanger” (Yes and no) and “ This is the end of Shopify” (Maybe, but perhaps the opposite.) Instagram Checkout has announced that consumers will be able to shop for products directly from the app, including checking out and paying with a card. Well, unless you are one of 20 or so global super-brands – not much.
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