"With Facebook’s recent addition of the Music section for timeline, we’re now offering personalised social sharing experiences for every type of listener.” "For those who want to share, Pandora’s new timeline app serves as another platform for music exposure and discovery, which benefits listeners, artists and advertisers. “Music is a central part of many people’s lives and at Pandora we recognise that it can be both an intensely personal experience and a highly social experience," says Tom Conrad, CTO, Pandora. The internet radio service says the enhanced sharing capability makes the Pandora social experience even more personalised by allowing listeners on both mobile and web to automatically publish their music activity to their Facebook Timeline. Follow us on Instagram, LinkedIn, Facebook, and Twitter.Pandora says it is making over 200 million registered users happy, by extending its partnership with Facebook through a new Timeline App. Headquartered in New York, Curastory allows anyone to shoot and edit high-quality video, monetize shows, and distribute to all of their video channels, 100% free. Werbowski comes to Curastory as the company enters an important growth year alongside the significant announcements of their $36m Pac12 athlete commentary deal and NIL earnings report. Werbowski brings more than 20 years of experience in the industry. "Her savvy skills of adapting new advertisers to the world of algorithmic music-ad matching from launch to IPO at Pandora Radio goes hand in hand with our cutting-edge, programmatic creator marketing technology. "We are honored Alisha is joining our team during a pivotal growth period for Curastory," said Founder and CEO Tiffany Kelly. Werbowski was a pivotal asset for these top marketing and advertising campaigns that had traditionally questioned new technology and digital advertising options. Key achievements include growing household tech businesses today in their infant stages and the creation of historied digital marketing campaigns of well-known brands that were once doubtful of automation and technology. "Here at Curastory we know our creators are the future of media, and from experience I know that is exactly what brands are looking for." We have tapped into a proven and traditional form of advertising with live reads and beefed it up into a demand-side platform from the future for creator marketing," says Alisha Barnes Werbowski. "I couldn't be more excited to work alongside Tiffany and the Curastory team. An integral part of the early days of Pandora, Werbowski is not new to selling technology and automation in a sector that has been slow to adapt. Werbowski has worked at top tech companies including CBS, AOL, Pandora, Condé Nast, and more. 9, 2023 /PRNewswire/ - Curastory, the platform programmatically transforming influencer marketing and the creator economy, announced the hiring of Alisha Barnes Werbowski, pioneer in the digitalization of advertising, as Senior Account Executive, Brand Partners.Īccomplished, revenue-driven, and client-focused sales leader, Werbowski has been an integral part of the technological integration of new industries such as radio to online streaming content. Creator adtech leader expands sales team with top industry talent Werbowski is best known for the digital transformation of brands like CBS, AOL Radio, and Pandora adapting them as early adopters of audio, video, and programmatic advertising.
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